Your Privacy Matters

Latest Vapes is the data controller responsible for your personal data. If you have any questions about this privacy policy or our data practices, you can contact us:

Business Name: Latest Vapes
Email: info@latestvapes.co.uk
Phone: +44 7411 712482

We collect and process the following types of personal information:

Identity Data:

• First name and last name
• Date of birth (for age verification)
• Username or account identifier

Contact Data:

• Email address
• Telephone number
• Billing and delivery address

Transaction Data:

• Payment details and billing information
• Order history and purchase records
• Delivery preferences

Technical Data:

• IP address and browser type
• Device information and operating system
• Pages visited and website usage data

We collect information through:

• Direct interactions: When you create an account, place an order, or contact us
• Automated technologies: Cookies, server logs, and similar technologies
• Third parties: Payment processors, delivery partners, and analytics services
• Age verification: When you confirm your age to access our website

We use your personal data for the following purposes:

• Order processing: To process and fulfill your orders
• Age verification: To comply with legal age restrictions
• Customer service: To respond to inquiries and provide support
• Account management: To manage your account and preferences
• Marketing: To send promotional communications (with consent)
• Legal compliance: To comply with legal and regulatory obligations
• Fraud prevention: To protect against fraudulent transactions
• Website improvement: To analyze usage and improve our services

We process your data under the following legal bases:

• Contract: Processing necessary to fulfill our contract with you (orders)
• Legal obligation: Processing required by law (age verification, tax records)
• Legitimate interests: For fraud prevention and website security
• Consent: Marketing communications and non-essential cookies

We may share your data with trusted third parties:

• Payment processors: Stripe, PayPal, or other secure payment providers
• Delivery partners: Royal Mail, DPD, or other couriers
• Age verification services: Third-party verification providers
• Analytics providers: Google Analytics (anonymized data)
• Email service providers: For order confirmations and newsletters
• Legal authorities: When required by law or court order

We never sell your personal data to third parties.

We implement appropriate security measures to protect your data:

• SSL/TLS encryption for all data transmission
• Secure payment processing through PCI-compliant providers
• Access controls and authentication systems
• Regular security assessments and updates
• Staff training on data protection practices
• We do not store complete credit/debit card details

We retain your personal data only for as long as necessary:

• Account data: Until you close your account plus 6 years
• Order records: 6 years for tax and legal purposes
• Marketing preferences: Until you unsubscribe
• Website analytics: 26 months (anonymized)
• Age verification: Session-based (30 days if remembered)

Under UK GDPR, you have the following rights:

• Right to access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Limit how we use your data
• Right to data portability: Receive your data in a portable format
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent at any time for marketing

To exercise any of these rights, contact us at info@latestvapes.co.uk. We will respond within 30 days.

Our website uses cookies to enhance your experience:

Essential Cookies:

• Session management and shopping cart functionality
• Age verification status
• Security and authentication

Analytics Cookies:

• Google Analytics for website usage statistics
• Performance monitoring and improvement

Marketing Cookies:

• Personalized advertising (with consent)
• Social media integration

You can manage cookie preferences through your browser settings. For more details, see our Cookie Policy.

We may send you marketing emails about products, offers, and news:

• Marketing emails are only sent with your explicit consent
• You can unsubscribe at any time using the link in every email
• You can update your preferences in your account settings
• We may still send transactional emails (order confirmations, etc.)
• To opt out, email us at info@latestvapes.co.uk

Our website may contain links to third-party websites. We are not responsible for the privacy practices of other sites. We encourage you to read the privacy policy of every website you visit. This privacy policy applies only to latestvapes.co.uk.

Our website is strictly for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18 years of age. If we discover we have collected data from a minor, we will delete it immediately. If you believe a child has provided us with their information, please contact us at info@latestvapes.co.uk.

Your data may be transferred to and processed in countries outside the UK (e.g., for cloud storage or payment processing). When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO, to protect your data to UK standards.

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically. For significant changes, we may notify you via email or a prominent notice on our website.

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: ico.org.uk
Phone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF